A crucial reason why communicators of peace find it difficult to have greater impact is that the content of their communication is not “fear-mongering”, identified by Hovland as being the most persuasive.
Follow up:
This problem can be overcome if they present terrorism not simply as a misinterpretation of Islam but as a mortal danger to Islam. Much is written on how Islamophobia encourages terrorism¯the opposite is also true. We need to say more on how terrorism creates the very conditions that Muslims fear, and how this fabricated atmosphere is, in fact, driving a number of Muslims away from Islam.
Another way our communicators can challenge the credibility of Ladens and Naiks is by questioning the obligation for we, the audience, to see ourselves as Muslims first and Muslims last. Of course we are Muslims, but each of us has a lot of other identities at the same time¯sexual, racial, regional, national, linguistic, professional, and so on. Why can’t I see myself more as a journalist, more as an Indian or more as a cricket enthusiast, and less as a Muslim?
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